Rethinking luxury business
20,99 €
Haut de page

Rethinking luxury business

  • L'Harmattan
  • Date de parution : 14/01/2020
E-book – ePub – Digital Watermarking
Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Ce livre est classé dans les catégories :

Vous aimerez aussi

Les lecteurs en parlent

Aucun commentaire n'a été posté sur ce livre.

Ajouter votre commentaire
20,99 €
Vérifier la compatibilité de vos supports

Fiche technique

Détails du fichier

  • ePub
  • Protection numérique : Digital Watermarking